My friend Nick Huinker, a co-founder of Central Cinema, came by my American Popular Culture class (AMST/GEOG 423) yesterday. We had a great discussion about how independent theaters have been reintroducing a distinct local flavor and sense of ownership to the moviegoing experience. As you can tell from how companies like Regal have been adopting practices held for generations by locally owned theaters (alcohol, personalization, fundraising events, screenings by homegrown directors and producers, etc.), it’s a pretty great idea.
As I’ve often discussed in the class, art-house theaters have been purposefully resetting film to its classic context, in many respects: produced for a communal, interactive experience. For the first half-century of film, it was considered a low-brow art, something that true thespians would never touch. In other words, it was a wonderful cauldron of innovative, thought-provoking, and genre-transcending/defining art. Unfortunately, a lot of this has been lost to history. Central Cinema and theaters of their ilk are doing great work in bringing it all back to the nickelodeon era (as well as the Nickelodeon era, screening Good Burger soon).
Thanks again to Nick for taking the time to come through! Stay tuned to this blog for more updates on new projects in the Geography of American Popular Culture, and if you haven’t yet, take a dive into the wonderful rabbit hole that is Cinema Treasures. You’ll be glad you did.