Spring Break! 2019! PARTY! By “party,” I mean… take a day in Nashville to buy some records, see some friends, and investigate a couple of sites from the Ben Irving Postcard collection. I mean, it’s a party to me…
Before I go any further, I’ll provide a helpful link for any new readers who Ben Irving was, and why I have so many postcards he mailed to Brooklyn in the 1930’s.
Now that you’re caught up, I will say that it appears that Irving only visited Nashville two or three times during his Southern journeys in the depression era. In mid-February 1934 and again in November 1935, he was in bad way financially. In retrospect, it seemed fairly obvious that the South wasn’t going to deliver the goods to a travelling sales representative as the region limped out of the Depression’s (subjective) height in 1933. One could understand how life in Brooklyn might have distorted the economic landscape a bit for Irving. It may be worth looking into whether his shock at the South’s slowness tempered over the decade. Early on, though, this part of his journeys were always a slog.
February 1934
For his first (documented) visit to Nashville in February 1934, he mailed home a postcard that advertised the city’s flagship station WLAC. The station’s history often gets overshadowed by WSM, considering the role the latter station played in growing the country music industry, but it has a fascinating story nonetheless. Though it’s the home of iHeartMedia-financed reactionary hate speech today, WLAC is perhaps best remembered as the station that went against the segregationist grain and played black music in the late 1940’s. It originated as the station of the Life and Casuality Insurance Company of Tennessee, with studios on the 5th floor of their building downtown. Considering how both the studios and said building no longer exist (to my knowledge), I took the postcard to the (possible; I’ll explain these parentheticals, don’t worry) broadcast site depicted.

2421 West End Avenue, Nashville TN. March 20, 2019.
So, this postcard is somewhat unique, in that it prominently features an inset image. I suppose there was a massive abyss in the sky between the two broadcast towers, so may as well show off the sleek 5th-floor studios. It’s an exciting new medium, after all.
The only address I could find for the towers’ location was 2421 West End Avenue, which doesn’t line up with a specific business address today because, well… you see the scaffolding. I have no concrete evidence that the towers depicted in the postcard were located here, but there’s definitely a possibility considering how the landscape does elevate a bit (when not full of new construction). The image on Google Streetview (as of this writing) shows a parking lot behind a row of trees, which was surprisingly demure for being right down the street from Vanderbilt’s campus. This was less than two years ago:
So, in conclusion, this was the best I could do, given how I didn’t have time to dig up the original insurance maps, official WLAC archives (if they even exist anymore), or talk to a nonagenarian who happened to live around there in the 30’s. If you have better insights, or my site was way off, please get in touch.
November 1935
In late 1935, Irving came back for his second visit, this time down from Harlan, KY, at the end of 1,518 miles of driving since leaving Brooklyn the previous month. I know I beat this point into the ground when writing these entries, but the Interstate Highway System was still almost two decades off. Even the Federal-Aid Highway Act, which many believe sets those dominoes in motion, was more than two years away. That driving experience was pure PAIN.
What was almost as painful was finding a place to park, during rush hour, at an incredibly busy intersection with no street parking and only hyper-privatized lots nearby. Again, as far as I could tell, this was where the Hotel Tulane once stood. It’s now a giant pit.

Church St. and Rosa Parks Boulevard, Nashville TN. March 20, 2019.
Most obviously, 8th Avenue was re-named Rosa Parks Boulevard several decades later. When Irving stayed at the Tulane in 1935, Rosa was an unknown 21-year-old domestic worker in the Montgomery area.
Again, I didn’t have time to look at any aerial images or flood maps that may have existed of downtown Nashville, so the SE corner of the intersection (which has been transformed by viaducts) was my best guess. This page, which details how the hotel was actually razed in 1956, was helpful.
Conclusion
Based on what I know from the postcards, Irving’s final visit to Nashville saw him spending November 1st-2nd in the city, staying at the Hermitage Hotel for a night before heading to Knoxville. I never found any postcards he mailed from there, but on November 2 (very close to Election Day), he mailed a postcard home that was just a photo of FDR, writing Every state in the South is for Roosevelt If only all the others were it would be fine. Will write from Knoxville.
Every attempt I’ve made to find Irving Postcard sites has been somewhat rewarding, but I have to say Nashville was the most frustrating yet. The basic act of driving around the city makes one clearly aware of how rampantly it’s growing. I didn’t particularly enjoy either of my re-photography attempts above; in both situations, I had to snap the photos quickly and hurry back to my car out of the fear it would be impounded and crushed into a small cube. As the photos I did get show, entire tracts of land have been razed with cranes looming overhead; to me, it almost recalls the uncontrollable growth of DC over a decade ago. The large artists’ renderings of yuppie markets not unlike the ones that have come to dominate Atlanta (speaking of uncontrollable growth) don’t make me feel good about the sustainability of this gargantuan landscape modification, but what do I know? I’m not a Nashvillian; I’m just a fan of its record shops, vegan options, and (unless they’re playing the Caps) hockey team.
COMING SOON TO SONIC GEOGRAPHY
It’s conference season! I’ll be presenting at the Balancing the Mix Conference in Memphis on March 30th as well as the AAG Meeting in DC (along with some other surprises there). Check back in soon.