The other day, I posted a picture of the Spinto Band’s 2005 album Nice and Nicely Done on Instagram, along with a photo of my ticket stub and handbill from a gig they played at the Knitting Factory in late 2004. The band’s founding guitarist/songwriter Nick Krill commented to thank me. That gig was truly a game-changer for me, so I decided to share the images here, with a little backstory.

The Spinto Band were started in Delaware in the mid-90’s by the titular Roy Spinto’s grandson Nick Krill and a group of friends (including two sets of brothers). At the end of the 90’s, two members of the band, Jon Eaton and Albert Birney, left to attend college in Syracuse. It was there that I made their acquaintance through a group of creative older friends, three of whom started the Perry Bible Fellowship. Those were strange and wonderful times. I had several chances to see the Spinto Band play small venues in Western New York, including Planet 505 (which will garner several mentions on this site in the coming months), but somehow, I never saw the band perform until converging on a show in Tribeca’s Knitting Factory on December 21, 2004. See the flyer and ticket stub (above), noting that the headliners were technically Hijack Jupiter, another band composed of Syracuse friends who organized and promoted the show. Anyway, the Spinto Band’s set that night remains one of the ten (give or take) best live sets I’ve ever seen. I don’t know if it was the cold-outside/sweaty-inside juxtaposition of the Knitting Factory’s basement, how recently I had turned 21 (it may have been my first time in NYC since I had), or the band’s no-holds-barred DMX adaptation^, but the whole thing melted my brain in the best way imaginable. Thankfully, some evidence still exists on Flickr of how the night ended:

Now that I’m somewhat far removed from that moment, I can gaze back through the inevitable multivariate filter of hindsight, critical media geographies, and just simply getting old. The mid-2000’s “boom” in mass-visibility of millennial culture and viability of the now extremely dated (at least in nomenclature) genre of blog-rock is starting to retreat off the pale of our rearview mirrors, so look forward to plenty of essays like this one explaining just what the hell blog-rock even was. Some artists I affiliate with that era built long and successful mainstream careers over the 2000’s, even flirting with celebrity (e.g. Death Cab for Cutie, Yeah Yeah Yeahs, The Arcade Fire, and Vampire Weekend, in rough order). Others got “the bump” from websites like Pitchfork and other hype factories that pretended to not know (or, just didn’t care) how much power and influence they held – a viable canary-in-the-coalmine for what would happen with Twitter, Facebook, and all of the latter’s holdings in the 2010’s. Some of these ‘others’ were perfectly decent to me (e.g. Wolf Parade, Tapes n’ Tapes, !!!), but didn’t enjoy the same enduring level mainstream appeal.

Then again, over the prior three decades, consolidating media conglomerates had mixed up a generous cocktail of deregulation, privateering, and conduit expansion (i.e. perpetually speeding-up internet) and snuffed out any semblance of whatever ‘monoculture’ the blog-rockers had been born into. Dannagal Goldthwaite Young, whose book Irony and Outrage I’ve been reading recently, dedicates a chapter to this shift across the Reagan-Bush-Clinton administrations, all of whom were preoccupied with the horribly misguided promise of deregulating media ownership. Though not a media geographer, Young expertly points out the geographic dysmorphia with a quote by former Washington Post editors Leonard Downie Jr. and Robert Kaiser, who “see this dire situation as the result of corporate motives prevailing unchecked across the media landscape” (p. 39):

“Most newspapers, television networks, and local television and radio stations now belong to giant, publicly owned corporations far removed from the communities they serve. They face the unrelenting quarterly profit pressures from Wall Street now typical of American capitalism” (2002, quoted in Young 2020, emphasis mine).

This sticks with me for several reasons, not the least of which being how I came of age across the millennial divide, when we were suddenly all expected to want to live in Brooklyn or Silver Lake. Everyone in “ad world” was suddenly a hipster. The great promise that the internet would help music scenes transcend place, thereby rendering geography inessential, had fizzled. I can only speak for myself here, but this felt strange, considering how the pre-internet era of my youth had been dragging the journalists to all corners of the country less than a decade prior. Even worse, my generational tags, which had been “Gen Y,” “The Pepsi Generation,” and “the MTV Generation” for my entire life, were slowly being replaced with “millennial,” which was (to me, anyway) condescending shorthand for somebody who didn’t remember life before the internet. At the time, I was walking up and down Columbia Road NW in DC, listening to The National’s Boxer like every good Gen-X dork, fairly oblivious to all of this, but in retrospect I’m pretty pissed, honestly.

Strangely, but not shockingly, the heated conversations my punk-loving friends and I had in high school about “selling out” were fading from relevance. I may have cited this following passage here before, but Ronen Givony’s concluding manifest about Jawbreaker in his 33 1/3 volume about 24 Hour Revenge Therapy bears repeating:

“Maybe this is a symptom of the general passivity and quietism of always-online American life in the twenty-first century; or maybe it’s just another example of settled debates, bygone values, and obsolete terms… In a time when almost no one still buys albums, and tens of thousands of streams will earn a band pennies, the reasoning goes, artists deserve to get paid any way they can manage, and rightly so. Who are we to blame them if the only people still paying musicians their true worth are corporate advertising and branding companies? It’s a difficult claim with which to argue, which is why almost no one ever still does.”

I reached out to Krill to see if he remembered that era in any similar light, since he spent much of that time touring internationally with the Spinto Band. For example, they did a run of opening slots for the Arctic Monkeys when Alex Turner and Co. were barely into their twenties and riding an an unconscionable wave of hype around “I Bet that You Look Good on the Dancefloor.” They toured the UK with other acts on Bar/None Records (the Hoboken label that gave the world the first two brilliant They Might Be Giants records). Even “Oh Mandy,” a single off of Nice and Nicely Done (that may have been inspired by Mandy Moore; reports vary) appeared in at least one national ad campaign. Guitarist Jon Eaton called into my Georgetown radio show in 2008* when they released the “Summer Grof” single and their second album Moonwink, telling me about said UK shows as well as Spanish festivals like the brief-lived Summercase.

I always felt like the Spinto Band were in as a good a position as any to epitomize the highwater mark of “blog rock,” but the term doesn’t hold much of a meaning to Krill these days, and he has no recollection of it meaning much to him and his bandmates 15 years ago, either. He does remember, though, feeling expected frustration with the new music media landscape.

“[Around the mid-2000’s,] I do remember being a little peeved that if a record didn’t get a ‘Best New Music’ shout out, it could kinda get immediately lost in the noise,” he recently told me, referencing Pitchfork’s ostensibly career-making designation given to albums ranked higher than 8.0 on a 10-point scale. Years of continued service to indie rock, however, have endowed Krill with retrospective wisdom one would expect from a seasoned veteran.

“The more time I’ve spent in the music business, the more I realize that it really is a lot down to the hard work of an artist and the team they assemble around themselves,” he wrote. “Someone can shine a spot light on an artist, but that only can do so much. Artists that persist and make a career out of that initial attention truly have a vision for their work, and the work ethic to create amazing music and not stop until it is great.”

Today, Krill is still highly active as a producer and engineer, working with bands like The War on Drugs, Dr. Dog, and the aforementioned Clap Your Hands Say Yeah. As he put it, SoundCloud and Bandcamp are, in essence, a continuation of the function blogs served as a way for people to “scratch around and hunt for new tunes.”

I can’t help but agree, considering how much music still resides on my hard drive that I discovered via blogs during my downtime at various office jobs (prior to what Aesop Dekker termed “the great file sharing holocaust” a decade ago). There are still a few blogs I punch into my search bar on occasion simply to check in, not particularly expecting their proprietors to have picked the lock, cleared the cobwebs, and lurched the weathered, rusty machinery back to life.

The so-called “vinyl resurgence,” which had been going on for a solid half-decade before most any major media outlet noticed it, is even more salient considering how much digital music has been buried in the past 25 years. Hell, half of the music I bought from touring DIY bands at the time were on CDr’s they probably burned at 48x. My personal laptop doesn’t even have a built-in disc drive. Givony’s quote referencing how relatively few people buy music anymore does carry some weight, but our relationship with music has always changed depending on way which we discovered it, not just relegated to the digital era.

Given how much love, documentation, and reinterpretation Millennial pop has been getting of late, we are dangerously close to full-on 2000’s nostalgia. It may well already be here (don’t be stingy with case studies in the comments, if there’s anything I’m missing). Hopefully, the Spinto Band will be able to reap some of those spoils, whatever that may mean in the 2020s.

Thanks for reading.

“Your work looks good / Your look works great”

^According to Krill, this was a rap song the group wrote in high school that they performed whenever Albert Birney, who left the band in 2003, made it to a gig. I’m grateful he was there that night.

*If I ever locate this interview, I’ll plan to append it to this post.