Recommended Reading: ‘The Revenge of Analog’ by David Sax

512bolgqtoilWhen I was visiting DC in November, my friend and I were preemptively reminiscing about how we’ll remember the 2010’s. I said, from where I sit, it seems like where the 2000’s were the decade of us spelunking into the technical possibilities of the digital century, and the 2010’s were the decade of humans reckoning with affiliated dangers (some more evident than others) and escaping the vortex when they could. Resistance, when it boiled down, was so much more than just a buzz word related to people upset at the actions of an administration or particular politicians. To me, it’s about resilience and breaking punching through the wall of a near-Orwellian dynamic of cultural conformity – the kind of society where I got ridiculed for (get this) paying for music in 2005, or daring to use an iPhone 4 in 2016.

Of course, it’s hard to see these trends in action. They’re only observable in terms of, for example, physical book and turntable/vinyl sales, which are still both arguably niche markets. But their meaning and importance transcend those niches, and then some. The process of digital detox is an intensely individual, private phenomenon. One cannot easily observe people cancelling their Facebook or Twitter accounts, and (let’s be honest) the ones who post publicly about plans to do so are usually back around in a week or two.

I just finished David Sax’s 2016 book¬†The Revenge of Analog: Real Things and Why They Matter,¬†and I can’t recommend it highly enough. Not only is Sax a very (very, very) good writer and journalist, but at least once every few pages, he made a point that hit me like a ton of bricks. This paragraph did, in particular, considering the wastelands of digital detritus I’ve spent much of the past month sifting through to find some old photos across at least 4 different hard drives:


Writing this out now, I think one of the greatest victories of Sax’ book is how it helps me realize how easy it is to just take stock of all the great analog businesses in my life and realize that I’m not alone.

By the way, to paraphrase Sideshow Bob, I’m aware of the irony of taking a digital picture of a block of text in an analog book to post on the internet in order to prove a point, so don’t bother pointing that out.